Small Business Consulting

By Daniel C. Star

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Social media marketing for small business

Social media marketing for small business

Social media marketing has dug deeper root in business marketing. Business owners have adopted this way of marketing their businesses and it has proved to be very fruitful and significant in their efforts of growing up their businesses. Successful business owners will tell you that more than half of the population in the world is signed up to the many social sites out there. Thus, having a social media link to your business will do a business owner well by marketing his or her products and services.

Having a social media link to your business is not everything a successful small business owner has to consider. Are you having an established small business? Are you thinking of a potential business idea that could change the business image? Probably, you would be thinking of having a social media link to your business. It is one of the best ways of marketing your small business. However, you may be stuck on the choice of one best social media among the many available social sites.

You should take a keen look what your small business is offering to your customers before settling on a social site to market your business. Suppose your business is aimed at offering services to the youth or rather, you are targeting the youth, then Facebook or twitter should be top in your priority list of social media platforms. However, if you are targeting professionals then you should consider having a LinkedIn link to your small business. This is one of the many ways through which you can settle on the best social site to market your business. Conversely, you can decide to have links to all the social sites you know.

After settling on the best social sites to have links on, you should now consider getting some professional help in getting things done in the social media. Unless you have superfluous knowledge about the social media, contemplate about hiring professional expertise. You will find your business gaining popularity within a short period. This is because they have full experience on those kinds of jobs thus having a task of managing your social media platform would be a walk through to them. Suppose you are doing it by yourself then knowing how the social media operates is a mandatory. For instance, you will be prompted to know that most potential clients are online during the day and partly at night. Hence, having most of your posts during the day will do you good.

This will need that you spend pretty much of your time updating the social media about your business.

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200 Ranking FACTORS in Google Seacrh

SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.

Having said that, I found it necessary to compile a list of 200 ranking factors. As you’re reading it, make a list of the things you need to implement into your marketing strategy. Remember, this is all white hat and I would never recommend you participate in spammy or black hat techniques. I can tell you business owner after owner who struggled in the major updates in the past year and a half. They were toying with the dark side and Google caught onto them.

Having said that, enjoy this excellent infographic by Backlinko. :)

googles-200-ranking-factors

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Google Penguin 2.0 Update out Today

As per Matt Cutts statemented, in this Google Penguin 2.0 updates refreshed with Google algorithm and this scope of Penguin impact to languages with more webspam.

 

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7 FREE SEO Tools to improve your website rating

If you have been in the SEO industry to even a day, you will know that there is a very important thing for websites known as web ranking. This is the position your site takes in search engines. It is an important thing for any site owner and every site owner is seeking strategies on how to improve or maintain high web rating. Here are some of the most common tools that you will find very useful in improving your web rating7 SEO tools.

1. Google AdWords/keyword tool: These are tools, which will help in determining which the most appropriate keyword for your site is. By the way, you should know that once you have designed a website and optimized it with the right keywords, it wouldn’t service you into the long-term. Keywords change and you can t afford to sit back and relax as if it is all done. Keywords change and the one in your site might have lost prominence. Google Adwords as well as keyword tool will help you determine which keywords are trending.

2. SEO for Firefox toolbar: This powerful tool comes in handy for Firefox browser users. It is integrated with Google and it will show the PR of a page that you search on Google. In addition to PR, it will also give the page links, twitter mentions…etc.

3. Google trends: this is the right tool if you need to stay on top of keywords. It is a tool that will help your site rating by showing you what people are searching for and the terms they are using to make the search, and also how many times the term is used.

4. Rank checker: this is the tool you need for continuous check on how your site ranks in search engines. What specific does this tool offer in improving site rating? It will generate keyword-ranking reports on a daily basis, a usual strategy for continued optimization.

5. Copyscape: this tool comes in handy when dealing with guest blogs. Copyscape ensures that the content going into your site is original and is not plagiarized.

6. Google alerts: Even though this is not a SEO, tool it will help improve your site rating. Google alerts will come in handy when it comes to monitoring the frequency of your keywords. When a user types the keywords in to search engines, this tool with produce reports for you on the same, and you can track your potential clients/customers.

7. SEO site checkup: is a tool that will help to improving your site rank by generating some highly useful SEO statistics. In particular, the site statistics you will get include the popular keywords, loading speed, any breakdowns…etc.
Note that the above seven tool will only generate reports on the status and health of your site. It is your responsibility to design or redesign the site in the way appropriate. This will mean you need to have the skills needed for SEO optimization. If not, you need to hire the services of a professional SEO expert.

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How to monetize your moneymaking website

Do you have a website that is an investment to you? Alternatively, do you dream of making an extra coin of your formal employment through what is typically known as work from home? If yes to any of these questions, then this is for you. You can make much more in your pajamas that you may have ever thought. If your site has a considerable amount of traffic, then you are closer to making this dream come true. Here is how you can make this dream realistic.

First, you need to build and quantify the traffic to your website. This will help you discern which type of marketing strategy to adopt. If you traffic is more specific, for example, the majority are college students, then you can adopt adverts targeting students as well as young adults. Such include beach parties, night events…etc. if your traffic is more generic, then you might face it tougher in deciding which the best advert is. How do you analyze your traffic?

There are several tools and strategies you can use; the most common are Google Analytics and Quantcast. Google analytics is considered to be the industry standard. It is free and it will give you a number of user demographics like page views, time spent on pages and keywords used. On the other hand, Quantcast will provide demographics on user’s locations.
With these running, you can now go to step two, where you need to optimize your site for increased traffic. Note: optimization is a continuous process that utilizes both on page and off page strategies. Optimization, which is commonly referred as SEO will promote your site visibility in search engines. The industry standard is Google-targeted SEO strategies. The primary principal in SEO is proper use of HTML and use of keyword with high traffic but low competition.

Google Analytics

The third step is effective writing. This requires you build content that will draw your targeted customers. For this to work, you need content with catchy titles, and engagement to increase on sharing.
With the right traffic, you can now adopt the monetization strategies. The most common are Google Adsense and pay per click (PPC). Are these strategies best for your site? It depends on the amount of traffic to your website. If you receive around 200,000 visitors per month, then you are good to go with these programs.
The other monetization strategy you may want to try is selling ad space. If your site is doing well, marketers will love to advertise on your site. This space is sold in terms of CPM, although some might blend CPM with PPC and CPA. It is the responsibility of you the site owner to discern which program work best for your site or in increased income generation. You can then get to continue enjoying the benefits.
The above are not the only strategies and programs you can use to monetize your site. Search around for more lucrative programs that will earn you more; it is your prime objective.

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Top 10 Social media accounts tools to improve your business

For every person in any form of business the objective is to increase profits, right? Well, there are several strategies to do this and one of them is to use social media. Social media has grown to become an indispensable aspect of today’s life. For a business, the social platform presents a wealth of potential customers that no business owner can overlook. What are the various social media accounts a businessperson should have?

Social media heart

The first is Tweetdeck. This tool makes use of twitter and Facebook, the two main social platforms. What does Tweetdeck bring for your business? It extends its functionality for twitter’s casual and business users. A comprehensive management tool allows a business owner to schedule tweets, monitor a number of twitter and Facebook accounts, and view profiles to understand their clients and customers.

The second is Hootsuite. Hootsuite is a popular tool that utilizes a number of social platforms. It makes the management of social media effective and easy, saving time for a business owner. So, if you have an account with Facebook, twitter, LinkedIn, Google+…etc, Hootsuite will help you manage them simultaneously. In addition, the tool can obtain analytic reports on the social media effort.

Third is Followerwonk. This tool is limited to twitter and with an account at Followerwonk, you are able to view the behavior of your followers. Remember, the demographics of a follow are important in offering satisfactory services, which every business seeks to achieve.

Fourth is Tweetreach. An account with Tweetreach allows you to measure the impressions a given tweet has made. If you are planning to release a new item in your business, a tweet on the same and analyzed with Tweetreach will give you a peek of the expectations.

Fifth is social Crawlytics. This tool utilizes various platforms and I like referring to is as the spy. Why? It allows you to gain insights on your competitor’s activity on social media. You can then design social media campaigns to beat them or as needed.


Sixth is Socialmention. This tool utilizes various platforms and to you businesses, it will allow you establish what people are saying about your business or other products. It relies on the user-generated comments on a conversation.

Seventh is Topsy. Topsy uses a number of social platforms including Facebook, twitter, LinkedIn, Googleplus+, Pinterest…etc. This tool will give you real-time results of social media activity on a given query. You can therefore track you customers, brands, business and the target community.

Eight is Facebook Insights. It is limited to Facebook and you will be able to view the performance of your business Facebook page so long as you have 30 likes on it.

Ninth is Google analytics social reports. This tool integrates with websites and it will provide real-time reports on the activities concerning your businesses.

Finally yet importantly is twitter advanced search. It is limited to twitter and it will allow you determine coinsurer responses to your brand. You can therefore determine the best management strategies.

Social media popularity

In fact, you don’t need all these tools, once you have signed up for the various social platforms, you need an account in one of these tools so long as it will give your what you looking for.

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Quality link building strategies for your SEO campaign

Are you in SEO marketing and you using links to get the job done? This is for you. Links are a great way to reach out and increase site online presence. However, do you know it is also one of the most used strategies for spamming? Actually, it is so serious that Google plans to release penguin and panda updates that will target link-spamming websites. There are two types of link; white hat and black hat. What is the difference? In common terms, white hat is the natural and accepted link building while black hat is the unnatural alternative.

To be on the safe side, better adopt white hat strategies. Here, we provide for you several strategies, which you will find useful in building natural links.

complete-linkbuilding-services

The first strategy for link building is by getting other sites link to you. How do you get this done in a quality, approved and natural way? The first under this is through content creation and promotion.  All you need is to create content that is informative, engaging and compelling to others. This will make people want to link and tell others about it. The second is through submissions. Create and submit content to other high authority sites like directories. The third way is through reviews & mentions. Get prominent people to talk about your site and lastly, get your friends, partners to link to your site. Even though it is a quality strategy, it takes time and depends on others, which you don’t control, for success.

The second strategy is through free link building alternatives. Here you have a number of options and the first is through anchor text and keyword. The link is natural and adds to site prominence by virtue of using keyword. The second is the quality of the linking page. For your site to rank well, you need to link with high authority sites. In SEO and link building, these high authority sites are regarded to be of high quality than questionable ones. As a result, a link on these sites will help in ranking your site high. Third, is the page on your site the link is aimed at. This is known as the landing pages and it has to offer quality and clear services. It also has to be relevant otherwise; visitors will come but then leave immediately increasing on bounce rate.

The third strategy for building quality links is simply doing it yourself. This is effective and cheap. In fact, for most of these strategies, you spend almost nothing. It is effective as you get to do it yourself…but only if you have what it takes for link building. The only limitation is that, it is time consuming and at the end of the day, you may not achieve much.

With these various strategies to use, what’s the base line? How do you ensure that you are on the safe side as long as link building is concerned? The solution is simple; don’t follow any new link building strategy blindly. It may be obsolete or penalized.

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Google webmaster tools for checking your website status and performance

Are you running SEO campaign? Then don’t do it blindly. You need to be at the top of the game and webmaster tools are at your disposal. Webmaster is a powerful tool used to analyze the performance of websites. To make use of the services offered by Google webmaster tools, here is how to go about the process.

The initial stage is to sign up for an account. To do this, you will need your Google account, commonly referred to as Gmail. Once done, you can navigate to the Google webmaster tools site. If you are beginner, take your time and go through the various introductory files on the page. These include the intro video and the “how to”. The next thing is to jump in and starting rolling your boat. Enter your website URL in the “add a site” segment.

The second step will be to do website verification. The aim here is to affirm ownership of the site who’s URL you have entered. You have several options which to do this. Once this is done, you are all systems go to start checking the status of your site. To do this, you can explore the various features on offer by Google webmaster tools. These are on the webmaster tools dashboard.  For the majority of beginners, you might feel overwhelmed by the massive info presented by the tool. Just relax; here we will guide you on some of the important features to pay attention to. Some are advanced SEO strategies for geeks, which you will be if you pay attention to the basics.

One of the features is messages. This is simply an informative feature. It contains info, which the tool deems important with regard to the status of your site. It is therefore of critical important to key a sharp eye on this page. In case you did some recent activity on the page, this is where you need to look at for any information. What information is this? It is in the form of notification for activity that is inappropriate concerning SEO requirement and may result to penalization or your site being pulled down.

google-webmasters-tools

The second feature to look at is the health section. Based on experienced, this is the section where web-mastery begins to get interesting. It provides information of how Google-bot is able to interact with your website. You will be able to catch up with the details as you get used to the tool. However, here are some of the features to pay attention to; crawl errors, index status, and mall-ware.

The third feature, which is of great important, is traffic. Actually, this is the area where most webmaster work takes place. If you intent to grow in the traffic to your site, which is the sole aim of many webmasters, you need to pay attention to search questions, links to your site, and the +1 reports.

The fifth item on the list is optimization. Here you will find the various on-site activities that you need to apply on your site for positive SEO result. If you need to increase the presence of your site on the web, then this is a feature to look out for…and who does not want this? The features under this include sitemaps; remove URLs (using robots.txt), HTML improvement options, and structured data.

The other feature, which is quite important, is labs. The features under this include author stats and site performance. For better experience with these features, take the time to experiment with each.

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Google analytics tips you may be overlooking

The measurement of your SEO strategies is result. For the client, result is increase in sales. Do you also have to wait until the sales stage to determine is your SEO campaign is working? No, you don’t have to. You can now manage your SEO campaign for effectiveness before long. Therefore, if you are in a SEO campaign, you cannot overlook the benefits of Google analytics. Just for the sake, Google analytics is a SEO tool that is used to analyze site traffic. It came into use in 2006 and since then, it has continued to gain popularity in the SEO industry.

So, have you adopted Google analytics? If not yet, it is the highest time you should. On the other hand, if you are using this powerful tool, do you know how to use it maximally for optimum benefits? Here is a guide on how to go about the process.

Google analytics is a perfect SEO tool, but you don’t just adopt it for the sake of it. You need to have a perfect plan for the adoption and use of Google analytics. It is true that this tool offers a number of services, but don’t just go in there to use what’s on offer. Establish clear-cut goals which you need to achieve with the GA. Remember, with clear goals, you will have a clear path, which is a guide. Don’t just beat about the bush in the name of using Google analytics…unfortunately; this is what the majority of persons do.

The other tip, which comes in handy, is to connect with Google webmaster tools account. Why do you need Google webmaster tools? It will help you see data concerning your site. Actually, this might turn up to be the most useful tool in your SEO management. It helps you customize your site to suit your visitors. What data do you get from Google webmaster tools? It includes number of impressions for your search queries, their position in Google, number of links to your site…etc. it is this kind of information you need to customize your optimization campaign to reduce bounce rates, target your niche…etc all with the ultimate result of increased traffic.

google_analytics_large

In addition to these tips, there are Google analytics features that you might be missing. These features will help you not only understand your customers, but also improve your customer experience. These features are in the new version of Google analytics.

The first feature is the ability to track events. You want to know which person paused or forwarded your video, right? You can do it now.  You can know who downloaded your eBook or which signup form is doing best. Why is this necessary? You may ask. This comes in handy if you want to do a follow up on your customers, a good strategy to establishing and maintaining a customer base.

Other features you need to make us of include real-time reporting, multi channel funnels, custom dashboards, and finally yet importantly, review flow of goals. At the end of the day, the use of Google analytics should meet the intended goals.