For every person in any form of business the objective is to increase profits, right? Well, there are several strategies to do this and one of them is to use social media. Social media has grown to become an indispensable aspect of today’s life. For a business, the social platform presents a wealth of potential customers that no business owner can overlook. What are the various social media accounts a businessperson should have?
The first is Tweetdeck. This tool makes use of twitter and Facebook, the two main social platforms. What does Tweetdeck bring for your business? It extends its functionality for twitter’s casual and business users. A comprehensive management tool allows a business owner to schedule tweets, monitor a number of twitter and Facebook accounts, and view profiles to understand their clients and customers.
The second is Hootsuite. Hootsuite is a popular tool that utilizes a number of social platforms. It makes the management of social media effective and easy, saving time for a business owner. So, if you have an account with Facebook, twitter, LinkedIn, Google+…etc, Hootsuite will help you manage them simultaneously. In addition, the tool can obtain analytic reports on the social media effort.
Third is Followerwonk. This tool is limited to twitter and with an account at Followerwonk, you are able to view the behavior of your followers. Remember, the demographics of a follow are important in offering satisfactory services, which every business seeks to achieve.
Fourth is Tweetreach. An account with Tweetreach allows you to measure the impressions a given tweet has made. If you are planning to release a new item in your business, a tweet on the same and analyzed with Tweetreach will give you a peek of the expectations.
Fifth is social Crawlytics. This tool utilizes various platforms and I like referring to is as the spy. Why? It allows you to gain insights on your competitor’s activity on social media. You can then design social media campaigns to beat them or as needed.
Sixth is Socialmention. This tool utilizes various platforms and to you businesses, it will allow you establish what people are saying about your business or other products. It relies on the user-generated comments on a conversation.
Seventh is Topsy. Topsy uses a number of social platforms including Facebook, twitter, LinkedIn, Googleplus+, Pinterest…etc. This tool will give you real-time results of social media activity on a given query. You can therefore track you customers, brands, business and the target community.
Eight is Facebook Insights. It is limited to Facebook and you will be able to view the performance of your business Facebook page so long as you have 30 likes on it.
Ninth is Google analytics social reports. This tool integrates with websites and it will provide real-time reports on the activities concerning your businesses.
Finally yet importantly is twitter advanced search. It is limited to twitter and it will allow you determine coinsurer responses to your brand. You can therefore determine the best management strategies.
In fact, you don’t need all these tools, once you have signed up for the various social platforms, you need an account in one of these tools so long as it will give your what you looking for.