The measurement of your SEO strategies is result. For the client, result is increase in sales. Do you also have to wait until the sales stage to determine is your SEO campaign is working? No, you don’t have to. You can now manage your SEO campaign for effectiveness before long. Therefore, if you are in a SEO campaign, you cannot overlook the benefits of Google analytics. Just for the sake, Google analytics is a SEO tool that is used to analyze site traffic. It came into use in 2006 and since then, it has continued to gain popularity in the SEO industry.
So, have you adopted Google analytics? If not yet, it is the highest time you should. On the other hand, if you are using this powerful tool, do you know how to use it maximally for optimum benefits? Here is a guide on how to go about the process.
Google analytics is a perfect SEO tool, but you don’t just adopt it for the sake of it. You need to have a perfect plan for the adoption and use of Google analytics. It is true that this tool offers a number of services, but don’t just go in there to use what’s on offer. Establish clear-cut goals which you need to achieve with the GA. Remember, with clear goals, you will have a clear path, which is a guide. Don’t just beat about the bush in the name of using Google analytics…unfortunately; this is what the majority of persons do.
The other tip, which comes in handy, is to connect with Google webmaster tools account. Why do you need Google webmaster tools? It will help you see data concerning your site. Actually, this might turn up to be the most useful tool in your SEO management. It helps you customize your site to suit your visitors. What data do you get from Google webmaster tools? It includes number of impressions for your search queries, their position in Google, number of links to your site…etc. it is this kind of information you need to customize your optimization campaign to reduce bounce rates, target your niche…etc all with the ultimate result of increased traffic.
In addition to these tips, there are Google analytics features that you might be missing. These features will help you not only understand your customers, but also improve your customer experience. These features are in the new version of Google analytics.
The first feature is the ability to track events. You want to know which person paused or forwarded your video, right? You can do it now. You can know who downloaded your eBook or which signup form is doing best. Why is this necessary? You may ask. This comes in handy if you want to do a follow up on your customers, a good strategy to establishing and maintaining a customer base.
Other features you need to make us of include real-time reporting, multi channel funnels, custom dashboards, and finally yet importantly, review flow of goals. At the end of the day, the use of Google analytics should meet the intended goals.