Small Business Consulting

By Daniel Cool Star


How to monetize your moneymaking website

Do you have a website that is an investment to you? Alternatively, do you dream of making an extra coin of your formal employment through what is typically known as work from home? If yes to any of these questions, then this is for you. You can make much more in your pajamas that you may have ever thought. If your site has a considerable amount of traffic, then you are closer to making this dream come true. Here is how you can make this dream realistic.

First, you need to build and quantify the traffic to your website. This will help you discern which type of marketing strategy to adopt. If you traffic is more specific, for example, the majority are college students, then you can adopt adverts targeting students as well as young adults. Such include beach parties, night events…etc. if your traffic is more generic, then you might face it tougher in deciding which the best advert is. How do you analyze your traffic?

There are several tools and strategies you can use; the most common are Google Analytics and Quantcast. Google analytics is considered to be the industry standard. It is free and it will give you a number of user demographics like page views, time spent on pages and keywords used. On the other hand, Quantcast will provide demographics on user’s locations.
With these running, you can now go to step two, where you need to optimize your site for increased traffic. Note: optimization is a continuous process that utilizes both on page and off page strategies. Optimization, which is commonly referred as SEO will promote your site visibility in search engines. The industry standard is Google-targeted SEO strategies. The primary principal in SEO is proper use of HTML and use of keyword with high traffic but low competition.

Google Analytics

The third step is effective writing. This requires you build content that will draw your targeted customers. For this to work, you need content with catchy titles, and engagement to increase on sharing.
With the right traffic, you can now adopt the monetization strategies. The most common are Google Adsense and pay per click (PPC). Are these strategies best for your site? It depends on the amount of traffic to your website. If you receive around 200,000 visitors per month, then you are good to go with these programs.
The other monetization strategy you may want to try is selling ad space. If your site is doing well, marketers will love to advertise on your site. This space is sold in terms of CPM, although some might blend CPM with PPC and CPA. It is the responsibility of you the site owner to discern which program work best for your site or in increased income generation. You can then get to continue enjoying the benefits.
The above are not the only strategies and programs you can use to monetize your site. Search around for more lucrative programs that will earn you more; it is your prime objective.