Quality link building strategies for your SEO campaign

Are you in SEO marketing and you using links to get the job done? This is for you. Links are a great way to reach out and increase site online presence. However, do you know it is also one of the most used strategies for spamming? Actually, it is so serious that Google plans to release penguin and panda updates that will target link-spamming websites. There are two types of link; white hat and black hat. What is the difference? In common terms, white hat is the natural and accepted link building while black hat is the unnatural alternative.

To be on the safe side, better adopt white hat strategies. Here, we provide for you several strategies, which you will find useful in building natural links.

The first strategy for link building is by getting other sites link to you. How do you get this done in a quality, approved and natural way? The first under this is through content creation and promotion.  All you need is to create content that is informative, engaging and compelling to others. This will make people want to link and tell others about it. The second is through submissions. Create and submit content to other high authority sites like directories. The third way is through reviews & mentions. Get prominent people to talk about your site and lastly, get your friends, partners to link to your site. Even though it is a quality strategy, it takes time and depends on others, which you don’t control, for success.

The second strategy is through free link building alternatives. Here you have a number of options and the first is through anchor text and keyword. The link is natural and adds to site prominence by virtue of using keyword. The second is the quality of the linking page. For your site to rank well, you need to link with high authority sites. In SEO and link building, these high authority sites are regarded to be of high quality than questionable ones. As a result, a link on these sites will help in ranking your site high. Third, is the page on your site the link is aimed at. This is known as the landing pages and it has to offer quality and clear services. It also has to be relevant otherwise; visitors will come but then leave immediately increasing on bounce rate.

The third strategy for building quality links is simply doing it yourself. This is effective and cheap. In fact, for most of these strategies, you spend almost nothing. It is effective as you get to do it yourself…but only if you have what it takes for link building. The only limitation is that, it is time consuming and at the end of the day, you may not achieve much.

With these various strategies to use, what’s the base line? How do you ensure that you are on the safe side as long as link building is concerned? The solution is simple; don’t follow any new link building strategy blindly. It may be obsolete or penalized.

Free SEO Google docs tools you should be using

Are you a SEO expert? There are a number of free Google docs, which you might be missing. The good things is, they can help you in organizing your SEO work and at the end of the day, make your work stand out. Isn’t this what you want? The good news with the SEO and online work as a whole is that people share on tips and ideas on how to make it big. I must agree that is simply awesome, don’t you just love it? In this spirit, we propose to you a number of free online tools that you can use to better your SEO work. But before that, why should you consider Google docs? They are free, easy to share within an online community and they offer a great deal of flexibility.

Let us start from the basics. When working on any SEO work, you need to create links. However, to get and determine the right links for a given field can be a hard task, trust me it is, but not anymore. With the ultimate link building query generator tool, you can scale up the prospecting of link building sites. Normally, for the possible opportunities for link building, you need to conduct a search. This search returns a string of abstract sites, ultimate link building query generator will help you narrow down to the best.
With the links, you need to create content for the redirected visitors. To do this, you need to brainstorm for the appropriate content. However, this is never easy, especially when you are writing on a topic that you are not familiar with. This is why you need content strategy generator tool. This tool, you get to see what is popular and being talked about in not only the field you are interested with, but also several other fields. From here, you can now plan on the content to write on, and what better start-point can you hope to begin from than what is the trending stuff?
The tools in question are generally built on the Google docs. The most commonly used being the online excel sheet. The sheet as earlier described, provided extensive flexibility. You can create any tool on your Google docs in during your SEO tools. In most cases, the SEO process is a team responsibility. As a result, a tool in Google docs comes in handy in making sure that the process flows harmoniously. If any discrepancies erupt, it is easy to handle them.
If you are a SEO team manager, Google docs will come in handy in managing your team. You can easily assign projects to team members and you can even monitor how they are working. You can then easily give instructions and direction, and if need be you can easily edit any part of their work.
So, which Google docs tool are you using for your SEO work? If not yet, you should start and enjoy the benefits of using Google docs.