Small Business Consulting

By Daniel C. Star

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Quality link building strategies for your SEO campaign

Are you in SEO marketing and you using links to get the job done? This is for you. Links are a great way to reach out and increase site online presence. However, do you know it is also one of the most used strategies for spamming? Actually, it is so serious that Google plans to release penguin and panda updates that will target link-spamming websites. There are two types of link; white hat and black hat. What is the difference? In common terms, white hat is the natural and accepted link building while black hat is the unnatural alternative.

To be on the safe side, better adopt white hat strategies. Here, we provide for you several strategies, which you will find useful in building natural links.

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The first strategy for link building is by getting other sites link to you. How do you get this done in a quality, approved and natural way? The first under this is through content creation and promotion.  All you need is to create content that is informative, engaging and compelling to others. This will make people want to link and tell others about it. The second is through submissions. Create and submit content to other high authority sites like directories. The third way is through reviews & mentions. Get prominent people to talk about your site and lastly, get your friends, partners to link to your site. Even though it is a quality strategy, it takes time and depends on others, which you don’t control, for success.

The second strategy is through free link building alternatives. Here you have a number of options and the first is through anchor text and keyword. The link is natural and adds to site prominence by virtue of using keyword. The second is the quality of the linking page. For your site to rank well, you need to link with high authority sites. In SEO and link building, these high authority sites are regarded to be of high quality than questionable ones. As a result, a link on these sites will help in ranking your site high. Third, is the page on your site the link is aimed at. This is known as the landing pages and it has to offer quality and clear services. It also has to be relevant otherwise; visitors will come but then leave immediately increasing on bounce rate.

The third strategy for building quality links is simply doing it yourself. This is effective and cheap. In fact, for most of these strategies, you spend almost nothing. It is effective as you get to do it yourself…but only if you have what it takes for link building. The only limitation is that, it is time consuming and at the end of the day, you may not achieve much.

With these various strategies to use, what’s the base line? How do you ensure that you are on the safe side as long as link building is concerned? The solution is simple; don’t follow any new link building strategy blindly. It may be obsolete or penalized.

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Google webmaster tools for checking your website status and performance

Are you running SEO campaign? Then don’t do it blindly. You need to be at the top of the game and webmaster tools are at your disposal. Webmaster is a powerful tool used to analyze the performance of websites. To make use of the services offered by Google webmaster tools, here is how to go about the process.

The initial stage is to sign up for an account. To do this, you will need your Google account, commonly referred to as Gmail. Once done, you can navigate to the Google webmaster tools site. If you are beginner, take your time and go through the various introductory files on the page. These include the intro video and the “how to”. The next thing is to jump in and starting rolling your boat. Enter your website URL in the “add a site” segment.

The second step will be to do website verification. The aim here is to affirm ownership of the site who’s URL you have entered. You have several options which to do this. Once this is done, you are all systems go to start checking the status of your site. To do this, you can explore the various features on offer by Google webmaster tools. These are on the webmaster tools dashboard.  For the majority of beginners, you might feel overwhelmed by the massive info presented by the tool. Just relax; here we will guide you on some of the important features to pay attention to. Some are advanced SEO strategies for geeks, which you will be if you pay attention to the basics.

One of the features is messages. This is simply an informative feature. It contains info, which the tool deems important with regard to the status of your site. It is therefore of critical important to key a sharp eye on this page. In case you did some recent activity on the page, this is where you need to look at for any information. What information is this? It is in the form of notification for activity that is inappropriate concerning SEO requirement and may result to penalization or your site being pulled down.

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The second feature to look at is the health section. Based on experienced, this is the section where web-mastery begins to get interesting. It provides information of how Google-bot is able to interact with your website. You will be able to catch up with the details as you get used to the tool. However, here are some of the features to pay attention to; crawl errors, index status, and mall-ware.

The third feature, which is of great important, is traffic. Actually, this is the area where most webmaster work takes place. If you intent to grow in the traffic to your site, which is the sole aim of many webmasters, you need to pay attention to search questions, links to your site, and the +1 reports.

The fifth item on the list is optimization. Here you will find the various on-site activities that you need to apply on your site for positive SEO result. If you need to increase the presence of your site on the web, then this is a feature to look out for…and who does not want this? The features under this include sitemaps; remove URLs (using robots.txt), HTML improvement options, and structured data.

The other feature, which is quite important, is labs. The features under this include author stats and site performance. For better experience with these features, take the time to experiment with each.

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Google analytics tips you may be overlooking

The measurement of your SEO strategies is result. For the client, result is increase in sales. Do you also have to wait until the sales stage to determine is your SEO campaign is working? No, you don’t have to. You can now manage your SEO campaign for effectiveness before long. Therefore, if you are in a SEO campaign, you cannot overlook the benefits of Google analytics. Just for the sake, Google analytics is a SEO tool that is used to analyze site traffic. It came into use in 2006 and since then, it has continued to gain popularity in the SEO industry.

So, have you adopted Google analytics? If not yet, it is the highest time you should. On the other hand, if you are using this powerful tool, do you know how to use it maximally for optimum benefits? Here is a guide on how to go about the process.

Google analytics is a perfect SEO tool, but you don’t just adopt it for the sake of it. You need to have a perfect plan for the adoption and use of Google analytics. It is true that this tool offers a number of services, but don’t just go in there to use what’s on offer. Establish clear-cut goals which you need to achieve with the GA. Remember, with clear goals, you will have a clear path, which is a guide. Don’t just beat about the bush in the name of using Google analytics…unfortunately; this is what the majority of persons do.

The other tip, which comes in handy, is to connect with Google webmaster tools account. Why do you need Google webmaster tools? It will help you see data concerning your site. Actually, this might turn up to be the most useful tool in your SEO management. It helps you customize your site to suit your visitors. What data do you get from Google webmaster tools? It includes number of impressions for your search queries, their position in Google, number of links to your site…etc. it is this kind of information you need to customize your optimization campaign to reduce bounce rates, target your niche…etc all with the ultimate result of increased traffic.

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In addition to these tips, there are Google analytics features that you might be missing. These features will help you not only understand your customers, but also improve your customer experience. These features are in the new version of Google analytics.

The first feature is the ability to track events. You want to know which person paused or forwarded your video, right? You can do it now.  You can know who downloaded your eBook or which signup form is doing best. Why is this necessary? You may ask. This comes in handy if you want to do a follow up on your customers, a good strategy to establishing and maintaining a customer base.

Other features you need to make us of include real-time reporting, multi channel funnels, custom dashboards, and finally yet importantly, review flow of goals. At the end of the day, the use of Google analytics should meet the intended goals.

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Free SEO Google docs tools you should be using

Are you a SEO expert? There are a number of free Google docs, which you might be missing. The good things is, they can help you in organizing your SEO work and at the end of the day, make your work stand out. Isn’t this what you want? The good news with the SEO and online work as a whole is that people share on tips and ideas on how to make it big. I must agree that is simply awesome, don’t you just love it? In this spirit, we propose to you a number of free online tools that you can use to better your SEO work. But before that, why should you consider Google docs? They are free, easy to share within an online community and they offer a great deal of flexibility.

 

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Let us start from the basics. When working on any SEO work, you need to create links. However, to get and determine the right links for a given field can be a hard task, trust me it is, but not anymore. With the ultimate link building query generator tool, you can scale up the prospecting of link building sites. Normally, for the possible opportunities for link building, you need to conduct a search. This search returns a string of abstract sites, ultimate link building query generator will help you narrow down to the best.
With the links, you need to create content for the redirected visitors. To do this, you need to brainstorm for the appropriate content. However, this is never easy, especially when you are writing on a topic that you are not familiar with. This is why you need content strategy generator tool. This tool, you get to see what is popular and being talked about in not only the field you are interested with, but also several other fields. From here, you can now plan on the content to write on, and what better start-point can you hope to begin from than what is the trending stuff?
The tools in question are generally built on the Google docs. The most commonly used being the online excel sheet. The sheet as earlier described, provided extensive flexibility. You can create any tool on your Google docs in during your SEO tools. In most cases, the SEO process is a team responsibility. As a result, a tool in Google docs comes in handy in making sure that the process flows harmoniously. If any discrepancies erupt, it is easy to handle them.
If you are a SEO team manager, Google docs will come in handy in managing your team. You can easily assign projects to team members and you can even monitor how they are working. You can then easily give instructions and direction, and if need be you can easily edit any part of their work.
So, which Google docs tool are you using for your SEO work? If not yet, you should start and enjoy the benefits of using Google docs.

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